T-Mobile TV Advertisement

This message was created by an advertising agency for the mobile phone provider T-Mobile. The advert is very content focused with the main attention being on the people experiencing the event which they facilitated, so the creative techniques they used to draw the audiences attention to this are mainly things like sound and camera shots. There are a lot of wide angle birds eye view shots used to give the reactions of the public context, and then they use medium close ups to clearly display the reactions of the general public to the audience. This helps the advert to achieve its purpose by drawing the attention of the audience and helping to retain it by showing people 'just like them' with whom they can identify.
People may interpret this message in a variety of different ways. The most obvious way to interpret this message is that T-Mobile are demonstrating that they know how to make people just like the audience happy and feel good. This is backed up by the close ups on the reactions of the members of the general public. Another way to interpret the message is that the mobile phone provider enables members of the general public, like the audience, to have a good time. This, again, paints the mobile phone provider in a good light, which is essential for an advertisement. The main values, lifestyles, and points of view represented in this message are incredibly broad. This fits the purpose as the target audience for this advert is again very broad. The advert is set in a main train station in London so is full of a wide range of people, of all backgrounds, classes, and ages. The advert is very inclusive which helps it appeal to a wide range of people. This message is being sent to try and persuade members of the general public to use the mobile phone provider T-Mobile.